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Consumer Goods

Optimize point-of-sale execution with digital audits, merchandising, order taking, and real-time promoter management.

No rigid templates
Spanish support
Consumer Goods

Execution perfect at every point of sale

From audits to merchandising, digitize every interaction with your retail clients.

POS Audits

POS Audits

Digital visit checklists capturing displays, prices, stock, and competition at each point of sale.

  • Planograms met with photographic evidence
  • Share of shelf analysis vs competition
  • Stock-out detection by SKU
  • Automatic reports to management
Photographic Evidence

Photographic Evidence

Before and after merchandising, installed POP material, and won spaces with complete visual records.

  • Geotagged photos with timestamp
  • Automatic before/after comparison
  • Promotional campaign compliance
  • Field execution validation
Digital Order Taking

Digital Order Taking

Field purchase order recording with automatic ERP sync and credit validation.

  • Digital catalog with updated prices
  • Automatic total and discount calculation
  • ERP system integration
  • 90% reduction in order errors
Promoter Management

Promoter Management

Attendance tracking, assigned tasks, activity reports, and promoter goal compliance.

  • GPS-validated check-in/out
  • Task assignment by point of sale
  • Activation and sampling reports
  • Per-promoter performance dashboard
Consumer Goods

Point of Sale Audit

Process digitized step by step with Luuk

1

GPS + Point of sale

Auto-fills address and last visit

GPS
2

Shelf photo

Displays and POP material

Photo
3

Checklist and stock-outs

Planogram, stock, expiration dates

Multiple choice
4

Manager signature

SignatureAutomatic GPS
5

Automatic report

PDF to management and supervisor

Notification

Results

Real-time visibility of all POS
Early stock-out detection
95% planogram compliance
70% reduction in audit time
Indisputable photographic evidence
Better promotional campaign execution

More use cases in retail

Specialized tools to maximize your point-of-sale presence

Sales route planning
POP material control
Price audits
Stock-out reports by SKU
Near-expiry products
Return management
Activation reports
Sampling and tastings
Promotion compliance
Competition analysis
Waste management
Campaign execution

Measurable results in POS

Key metrics to optimize your point-of-sale execution

95%
Planogram compliance
70%
Less time on audits
90%
Fewer order errors

+100 companies in Latin America trust Luuk

Maximize POS execution with Luuk

Better visibility, more sales, more efficient teams.